Our Sponsors Thank you for your support!

Dear Friends and Partners,

We welcome and invite you to be a part of the 2022 Pride Festival of Central PA. This year marks our 30th anniversary of producing Central Pennsylvania’s largest Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+) public celebration of Pride. In 2018, we made history for being the first Pride Festival in the nation to be held on the grounds of a State Capitol.

After a two-year absence, Pride returns to the Pennsylvania Capitol Complex on Saturday, July 30, 2022 at Emergency Responders Plaza—an area bordered by the Pennsylvania State Museum, the Pennsylvania State Archives and the Commonwealth Keystone Building.

For 30 years, the Pride Festival of Central PA (PFCPA) has been a showcase of diversity, harmony and yes, Pride; pride in who we as Americans strive to be— productive citizens of our great Commonwealth and nation!

As a project of the Black & White Party, a recognized 501(c)3 organization, we rely on the kind and generous support of corporations, local businesses, and donors in the community to fund the success of Pride each year. PFCPA works hard utilizing your contributions, maximizing the positive impact the festival has on our local community.

This packet provides information about our organization, our sponsorship opportunities, the benefits, promotional items provided in exchange for sponsorship, and other ways you can assist PFCPA. We are happy to work with your organization or company to develop other sponsorships tailored to meet your needs.

30 YEARS!!!

The Pride Festival of Central PA is proud of its history, excited about our upcoming event, and we enthusiastically look forward to continuing that work with your generous sponsorship. We express our sincerest thanks and appreciation of your consideration and support.

Sincerely,

Eric Selvey

President

Alicia Brooks

Treasurer

Our Patrons

The Pride Festival of Central PA regularly attracts 5,000 people to Central PA. The 2019 festival brought people from all over the country to Pennsylvania's capital city.

A look at who attends:

Age
Race
Relationship Status

Representing:

28 Counties

Allegheny, Adams, Berks, Centre, Chester, Columbia, Cumberland, Dauphin, Franklin, Huntingdon, Juniata, Lackawanna, Lancaster, Lebanon, Lehigh, Luzerne, Lycoming, Mifflin, Montgomery, Montour, Northumberland, Perry, Philadelphia, Schuylkill, Snyder, Union and York.

14 States & Washington DC

AZ, CA, CT, DL, FL, IA, MD, NJ, NY, OH, PA, VA, WA & WV

Attendees Live With:

68% a Cat or Dog

18% a Child /Children

When they drink alcohol, they prefer:

Beer 52%

Liquor 38%

Wine 9%

What People Said About the Pride Festival

“The coming together of so many different people of all backgrounds. I tear up from so much joy every year.”

“The previous location of the Pride festival was nice but the energy felt this year in Soldier’s Grove was amazing. The love and support that was shown and felt had me in awe. Thank you again and I, no, we cannot wait to attend Pride next year!”

“It was our first Central PA Pride and we had a blast. The park was so beautiful and the fountains were lovely by the stage. I like that there was a lot of room to walk and see all the vendors.”

“My first Pride, decades ago, helped me to be comfortable in my own skin, and is still doing so for others today. Thank you for this event. Thank you for giving people a place to feel loved and accepted for who they truly are.

“Community, inclusion, friendship and positive vibes as far as the eye can see – all with the beautiful Capitol Building as this year’s backdrop. Thank you to festival volunteers, organizers and government officials for knocking it out of the park with the last minute change of venue to Soldiers’ Grove (which was fantastic, BTW). What a FANTASTIC day! See you next year!”

What Makes Being a Part of the Pride Festival of Central PA a Good Idea?

It’s simply a matter of economics and good business sense. The discretionary income of the LGBTQ+ community is expanding yearly along with their open presence in the work and market places. Being a part of the Pride Festival of Central PA, you will be effectively reaching the LGBTQ+ market in Pennsylvania’s third largest Pride celebration and tapping into a community that is fiercely loyal to businesses and providers who support diversity and equality.

  • A recent study shows the LGBTQ+ population in the United States is roughly 18 million people and their buying power is more than $875 billion.
  • According to the Human Rights Campaign (HRC), more than 300,000 individuals consulted the HRC’s Buying for Equality guide and mobile app to ensure that their money was spent at fair-minded businesses.
  • 47% of LGBTQ+ consumers are more likely to consider purchasing from a company that has advertisements tailored to a gay audience.*
    More than 70% of gay and lesbian consumers reported that they have switched products and or service providers because they learned that the company supported the LGBTQ+ community or had LGBTQ+ friendly policies.*
  • 71% of LGBTQ+ adults are likely to remain loyal to a brand they believe to be supportive of the LGBTQ+ community, even when less friendly companies may offer lower prices or be more convenient.*
  • 74% of LGBTQ+ adults are likely to consider brands that support non-profits or causes that are important to them as an LGBTQ+ person.*
  • 87% of LBGT adults are likely to consider a brand that is known to provide equal workplace benefits for all employees.*

* Research of Witeck Communications / Harris Interactive Studies conducted in 2010 & 2011.

Some of our past sponsors:

Defined Festival Sponsorship Opportunities

Below find the varying sponsor levels and associated benefits for your organization or business. A donation value will be assigned to all in-kind contributions and the appropriate level will be applied.

Diamond Sponsor

$10,000+

  • Logo on all promotional material and mention in all media releases
  • Premiere placement and location on the festival grounds 
  • Repeated social media promotion
  • Premiere logo placement on signage placed throughout the festival grounds, entrances and Main Stage
  • Logo on volunteer and staff t-shirts
  • Verbal acknowledgement on all stages throughout the day.
  • Acknowledgement at all official Pride festival events and fundraisers
  • Distribution of promotional items at all official Pride festival events and fundraisers
  • 10’ x 30’ space with 4 tables and 10 chairs
  • Sponsor Page large logo web link on centralpapride.org
  • 2 – Meet and Greet passes with Festival Headliners and Entertainment
  • 8 pairs of VIP tickets for the Pride Party with Honey Davenport July 22, 2022
  • 8 pairs of tickets for the Pride Pageant June 5, 2022

Onyx Sponsor

$5,000+

  • Logo on all promotional material and mention in all media releases
  • Optimal booth location on the festival grounds 
  • Repeated social media promotion
  • Logo placement on signage placed throughout the festival grounds, entrances and Main Stage
  • Logo on volunteer and staff t-shirts
  • Verbal acknowledgement on all stages throughout the day.
  • 10’ x 20’ space with 2 tables and 5 chairs
  • Sponsor Page large logo web link on centralpapride.org
  • 4 pairs of VIP tickets for the Pride Party with Honey Davenport July 22, 2022
  • 4 pairs of tickets for the Pride Pageant June 5, 2022

Ruby Sponsor

$2500+

  • Logo on all promotional material
  • Optimal booth location on the festival grounds 
  • Acknowledgement on social media
  • Logo on signage placed throughout the festival grounds and entrances
  • Logo on volunteer and staff t-shirts
  • Sponsor Page small logo web link on centralpapride.org
  • 10’ x 20’ space with 2 tables and 5 chairs
  • 2 pairs of VIP tickets for the Pride Party with Honey Davenport July 22, 2022
  • 2 pairs of tickets for the Pride Pageant June 5, 2022 

Emerald Sponsor

$1000+

  • Logo on all promotional material
  • Logo on signage placed throughout the festival grounds and entrances
  • Acknowledgement on social media
  • Sponsor Page small logo web link on centralpapride.org
  • Placement in Sponsors’ Row near the Black & White Party, Inc. family of organizations
  • 10’ x 10’ space with 1 table and 2 chairs
  • 2 pairs of VIP tickets for the Pride Party with Honey Davenport June 22, 2022
  • 2 pairs of tickets for the Pride Pageant June 5, 2022

Sapphire Sponsor

$500 to $999

  • Logo on promotional material
  • Business or name listed on Pride webpage
  • Logo on signage placed throughout the festival grounds and entrances
  • Sponsor Page small logo web link on centralpapride.org
  • 10’ x 10’ space with 1 table and 2 chairs
  • Acknowledgement on social media

À la Carte & In-Kind Sponsorship Opportunities

We are happy to work with your business or organization to tailor a unique sponsorship package that fits your budget and needs.  In-kind sponsorship opportunities that offer non-cash support in the form of goods and services are just as welcome and valuable.  To discuss these options and learn more please contact:

Eric Selvey and Alicia Brooks
[email protected]

Online Sponsor Application

To complete your application online, click on the image above.