Our Sponsors Thank you for your support!
Dear Friends and Partners,
We welcome and invite you to help us Lead with Love at this year’s Pride Festival of Central Pennsylvania— PrideFest ‘24. This year marks our 32nd anniversary of producing the largest public celebration of Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+) Pride in Central Pennsylvania!
Being the first Pride Festival to be conducted on the grounds of a State Capitol in 2018, PrideFest ’23 witnessed the return of over 6,000 individuals and over 180 vendors! We will return to Soldiers and Sailors Grove on July 27, 2024 behind the beautiful State Capitol building to celebrate the diversity, harmony and pride in who we as Americans strive daily to be—productive citizens of our great nation and Commonwealth!
And, after an absence of more than a decade, the official Central PA Pride Parade will make a spectacular return to the Capital City! The parade will kick off an hour prior to the start of PrideFest ’24!
As a project of the Black & White Party, Inc., a recognized 501(c)3 organization, we rely on the kind and generous support of corporations, local businesses and donors in the community to help fund the success of Pride each year.
PFCPA works hard to utilize your contributions in order to maximize the positive impact the festival will have on our local community on Pride Day and throughout the year. Our Pride Gives Back grants have donated over $35,000 to such likeminded groups as Alder Health Services, Central PA Womyn’s Chorus, Metropolitan Community Church of Harrisburg (MCC), PFLAG Harrisburg, PA Coalition Against Violence, and PA Trans Advocacy since 2022!
This packet provides information about our organization, sponsorship opportunities, benefits, and promotional items provided with your sponsorship. We’ll be happy to work with your organization or company to develop sponsorships tailored to meet your needs. Please go to centralpapride.org/sponsors to get started!
The Pride Festival of Central PA is proud of last year’s effort and extremely excited about PrideFest ’24! We enthusiastically look forward to celebrate and further support of the LGBTQ+ community with the help of your generosity. In advance, we express our sincerest thanks and appreciation of your consideration of support.
Dr. Eric W.Selvey
A project of Black & White Party, Inc.
About the Pride Festival of Central PA
Since 1992, Pride Festival of Central PA has held an annual festival each summer to promote awareness and showcase organizations and business available to the LGBTQ+ and straight ally community. Pride Festival weekend provides several safe environments for people of the LGBTQ+ and straight ally community to celebrate their diversity and support local economic growth by partnering with the community and attracting individuals to Central Pennsylvania.
The mission of the Pride Festival of Central PA:
In all of its activities and efforts, the Pride Festival of Central PA shall have as a central aspiration the achievement of equity for all underrepresented groups and to increase the positive visibility of the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+) community of Central Pennsylvania by providing opportunities to express and celebrate diverse perspectives, emphasizing acceptance of all individuals regardless of sexual orientation, gender identity or expression.
The Pride Festival of Central PA regularly attracts 6,000 people to downtown Harrisburg. The 2023 festival brought people from all over the country to Pennsylvania's capital city.
Statistical information collected from the 2023 Pride Festival of Central PA Attendee Festival Survey.
What People Said About the Pride Festival
“We absolutely loved vending this event…”
“I think this event was beyond incredible and a great experience to get the word out about safe spaces.”
“You all did a great job of allowing a broad range of organizations, performers, etc. to be at the event”
“Soldiers and Sailors Grove is an excellent location.”
“The location was amazing – shaded, lots of space for everyone to stop at the booth or walk by. The volunteers were very helpful and set up was a breeze! Looking forward to next year!”
“I was very impressed with the entire event as a whole. I thought it
went very smoothly and I’m looking forward to next year.”
“I really appreciate the effort everybody puts in including the vendors that spend hours setting up and tearing down…to represent their business and support people in outlying groups.”
Being a Part of PFCPA is a Good Idea Because…
It’s simply a matter of economics and good business sense. The discretionary income of the LGBTQ+ community is expanding yearly along with their open presence in the work and market places. By sponsoring the Pride Festival of Central PA, you will be effectively reaching the LGBTQ+ market in Pennsylvania’s third largest Pride celebration and tapping into a community that is fiercely loyal to businesses and providers who support diversity and equality.
- U.S. adults’ identification as lesbian, gay, bisexual, transgender or something other than heterosexual held steady in 2022, at 7.2%. The current percentage is nearly double what it was when Gallup first measured LGBTQ identification a decade ago.1
- A 2021 study shows the LGBTQ+ population is the fastest growing minority segment in the United States with a spending power of close to $1.4 trillion. 2
- 78% of LGBTQ+ consumers tend to support companies that support and market to the LGBTQ+ community.3
- 84% of LGBTQ+ consumers are more likely to consider purchasing from a company that has advertisements tailored to a gay audience.4
- More than 70% of gay and lesbian consumers reported that they have switched products and or service providers because they learned that the company supported the LGBTQ+ community or had LGBTQ+ friendly policies.6
- 65% of the LGBTQ+ community have attended a Pride festival in 2019.3
- Households with LGBTQ+ couples have higher median household incomes ($92,000 versus $86,000) and higher percentages of dual employment (61% versus 50%) than households with non-LGBTQ+ couples. They also account for a higher percentage of households with incomes over $100,000 (46% versus 42%).5
- 74% of LGBTQ+ adults are likely to consider brands that support non-profits or causes that are important to them as an LGBTQ+ person.6
1 Gallup, Inc. 2The Pride Co-op 2021 3 Communitymarketinginc.com 2019 4 ThinkwithGoogle June 2017
5 Insider Intelligence 2021 6 Research of Witeck Communications / Harris Interactive Studies conducted in 2010 & 2011
Thank you for the sponsors of 2023, we could not have done it without you!
Make your sponsorship pledge today!
Sign up for a sponsorship today! On a mission to build an inclusive community and come together as one we ask that you become a part of our family. Your monetary or in-kind support will make it possible for us to continue building this event and giving it wings so that everyone can fly. We look forward to having you on board soon!